Oscar Hilt Tatum IV holds a postgraduate business degree from the University of Oxford’s Said Business School. Also the founder and lead partner at iPoint Capital Partners, Oscar Hilt Tatum IV steers the private equity firm in creating value in its portfolio companies.
Value is what attracts customers to a business and makes stakeholders eager to transact with a business. In many ways, therefore, value is not fixed or tangible but exists in the mindset of the client or stakeholder.
Businesses often seek an understanding of what value means to their customers, then strive to deliver it. Businesses can create value in three ways:
1) Create new value. This requires that a business break into a new sector. Businesses can create new value by going after a new market segment or tapping into a demand for a new product. For example, a business seeking to increase membership can create new value by opening a new category of membership to include vendors who sell in that industry.
2) Create more value. More value is created when the purchase price of a product or service is kept the same but more is delivered, when the purchase price is lowered but the same quality is delivered, or both. Here, the focus is on the quantity - such as added features in a phone or levels in a game.
3) Create better value. As the name implies, better value is based on pre-existing value. However, unlike more value, which focuses on increasing quantity, better value focuses on increasing quality. For example, journals create better value by launching an online forum to encourage discussion, and cleaning companies achieve this end by cleaning apartments beyond competitors’ standards, thus improving the quality of their service.
Holding a postgraduate degree in global business from the University of Oxford, Hilt Tatum IV serves as president of iPoint Capital Partners, a global asset management and investment firm. In this role, he identifies promising investment opportunities in addition to serving on the board for a number of iPoint’s portfolio companies. A philanthropic individual, Hilt Tatum IV also supports a number of charitable organizations, including Save the Children.
Benefiting underprivileged youth in 120 countries, Save the Children sponsors several campaigns to aid social initiatives such as public health, disaster relief, and education. One such campaign is HEART, or Healing and Education Through the Arts. HEART introduces disadvantaged children around the world to the creative arts, using painting, poetry, theatre, music, and more to foster emotional healing and development. The program works with children who have experienced trauma such as extreme poverty, the loss of a loved one, a natural disaster, or violent conflict. By introducing boys and girls from the ages of three to 14 to the possibility of creative expression, HEART allows them to share their personal experiences in a therapeutic manner.
Save the Children develops a unique HEART curriculum to best serve each child and community, passing the knowledge along to those who teach and care for children. Since its establishment, the program has reached more than 10,000 kids, with a goal of to reach 50,000 by 2015.
Hilt Tatum is CEO of Oxford Consulting Group - International business consulting